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Wm Morrisons plc

Wm Morrisons plc

Wm Morrison Supermarkets plc, trading as Morrisons, is the fourth largest chain of supermarkets in the United Kingdom, and is headquartered in Bradford, West Yorkshire.

We are proud to be the Yorkshire food retailer serving customers across the UK over almost 500 stores and an online home delivery service.

Our business is mainly food & grocery and, uniquely, we source & process most of the fresh food that we sell through our own manufacturing facilities. It gives us close control over provenance & quality as do the number of committed and trained professionals in our stores who prepare our food for our customers. We have more skilled colleagues preparing food in store than any other retailer.

Every week, 11 million customers pass through our doors and over 110,000 colleagues across the business work hard each day to deliver great service to them. We cover more than 11 million households with our service. With competitive, permanently low prices we are committed to helping our customers save money every day.

Be more competitive

To be more competitive means helping customers make every penny go further, saving them money on the everyday items they want and need. We use our expertise as food makers and shopkeepers to ensure that our own brand products offer the best possible quality at the best possible price.

Serve our customers better

We listen to our customers and make changes across the business that are lead by what they tell us. We are always improving what we offer shoppers, and work hard to make the right colleagues available in the right place at the right time.

Find local solutions

We want to deliver those solutions that benefit each store’s community. That could be anything from stocking locally produced food favourites to creating a filter lane in to a petrol station that best suits the nearby traffic flow. If we listen to what our local customers want it becomes meaningful at a national level.

Develop popular and useful services

Our aim is to offer customers a one-stop-shop and give them more of what they want on a shopping trip. We continue to refresh what our stores and cafés offer and install practical services that shoppers appreciate, like key cutting, mobile phone repair stations and pick-up points that are compatible with leading online retailers.

Simplify and speed up

We continue to simplify and speed up, building a culture based on teamwork with a clear and consistent way of working. We aim to be cost conscious and create a leaner, efficient business that’s more responsive to customers.





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